Marketing attribution software
Attribution that stops every channel claiming the same conversion
Touchpoints are recorded as they happen, then credited under first-touch, last-touch, linear, time-decay or position-based models so you can compare views of the same truth.
Credit shown with a linear model. DigiMarketingOS also supports first touch, last touch, position-based and time-decay.
Last-click flatters whatever comes last
Judging every channel by last-click means brand and mid-funnel work look worthless and gets cut first — after which the last-click channels quietly get worse too.
- Awareness channels defunded because they rarely close
- Each ad platform reporting the same conversion
- No agreed model, so the argument repeats monthly
Record touches, then choose the lens
Every marketing event — a click, a form, an email engagement, a published post interaction — becomes a touchpoint on the contact. Credit is assigned by whichever model you select, and the models are comparable side by side.
What you get
Five attribution models
First-touch, last-touch, linear, time-decay and position-based, computed from the same touchpoint set.
Touchpoint timeline
Every contact shows the ordered path from first interaction to closed revenue.
UTM capture
Source, medium, campaign, content and term are captured at entry and preserved through signup.
Channel and campaign credit
Aggregate credited revenue by channel, campaign and content asset.
Model comparison
See how the same period looks under different models before committing to one.
Referral and influencer paths
Referral links and influencer campaigns are first-class sources in the same model.
How it works
The same sequence every team follows, from connection to measurement.
- 1Standardise UTM tags across your channels and ads
- 2Capture leads through forms, pages or the API
- 3Let touchpoints accumulate on the contact automatically
- 4Close opportunities in the CRM
- 5Compare models and pick the one your team will act on
Where teams use it
Justifying mid-funnel spend
Show what linear or position-based credit says about content that never gets the last click.
Ad platform reconciliation
Compare platform-reported conversions with your own single-source model.
Partner and influencer payouts
Attribute signups and subscriptions to referral sources with an auditable path.
Frequently asked questions
Keep exploring
Ready to try it on your own marketing?
Start free, connect a channel and see it working with your data before you pay anything.
- Free plan available
- No credit card to start
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